Tom Burton

LeadSmart Channel Cloud – Salesforce Product Comparison

Given that LeadSmart is developed in partnership with and on the Salesforce Platform we are often asked by prospects and clients, “How is Leadsmart Channel Cloud different from standard Salesforce?“.   Good question!    Before we get into the main differences between LeadSmart Channel Cloud and Salesforce it is important to note that “Salesforce” is actually…
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5 Rules for Business Success in the COVID Era

The Coronavirus impact has been severe and abrupt. While the virus will not last forever there will be long-lasting and significant changes on how we do business for many years to come. The things we have done to get us here are not likely going to be the things that will help us succeed going…
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The 6 Marketing Channels You Need to Prioritize

You want the most bang for your marketing buck, whether you run your business from your couch or you have a staff in the triple digits. Here’s the problem: if you’re not a marketer, you may not know what to prioritize. The good news is that you already have several marketing channels at your disposal.…
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How to Clean Up Your Sales Pipeline

Is your sales pipeline more like a blocked drain? Some customers trickle through, but your most promising prospects are getting lost in the blockage? If this sounds like you, your sales pipeline isn’t working for you. And if you want to see real results, a blocked sales pipeline just won’t cut it. Here are two…
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Why Your To-Do List Isn’t Getting Done (and What To Do Instead)

Are you at war with your to-do list? You have a to-do list, but you can’t seem to get along with it. As in: you can never seem to cross items off of it. You get them done, but not as quickly as you intended, or you wind up prioritizing the wrong tasks and scrambling…
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The Benefits of Marketing Automation

Marketing automation is more than just a tool. It’s a way to revolutionize how your office does business. Not seeing the benefits of marketing automation? You’re either not using marketing automation or you’re using the wrong automation tool for your company. We know what great marketing automation looks like–and we’re here to give it to…
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3 Clear Signs Your Marketing Automation Tool Needs Help

On average, 91% of users agree that marketing automation is important to their success across channels, which is why 45% of businesses already use marketing automation. In the digital world, where you can access customers all over the world at any time, marketing automation is critical to your success. And yet, marketing automation isn’t a magic wand–and…
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3 Ways to Boost Employee Productivity

Your employees are on the front lines of your organization. Without them, your company would never be able to grow and thrive. If your employees aren’t productive, your company can’t provide the experience your customers expect. So if you want to invest in your customers, you have to be prepared to invest in your employees.…
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3 Reasons Why Your Team Isn’t Using Your CRM…

Why Your Team Isn’t Using Your CRM… You know the benefits of a CRM. That’s why you’ve invested a pretty penny in buying a great CRM. The only problem? Your sales team doesn’t use it. They know that a CRM can benefit customer relationships and make their lives easier. So why haven’t they taken the leap?…
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