Kevin Brown

3 Key Considerations When Choosing a CRM

Does your team need a CRM? Here’s a hint: if your productivity is lagging, data is getting lost, and your teams waste time wading through manual reporting, it’s time for an upgrade. If you’ve already figured out that you need a CRM, congratulations! Now comes the serious question: how do you choose a CRM? Despite…
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The 7 Best Ways to Collaborate With Your Team

How you communicate and work together is vital to the success of your business. For your marketing team, in particular, communication and collaboration are non-negotiable necessities. All marketing is about communicating a message, but if your team can’t communicate among themselves, they won’t be able to communicate with your audience (or prepare deliverables). There’s just…
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Why User Experience is a Marketing Priority

As a marketer, how much time do you spend thinking about user experience? If you’re like many marketers, you just scratched your head in confusion. Sure, you’ve heard of user experience, but you’ve always thought of it as a developer priority, not a marketing priority. We’re here to let you in on a little secret:…
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3 Ways You’re Wasting Your Marketing Budget–and What to Do Instead

As a wise man named John Wanamaker once quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sound familiar? If you’re like many companies, you’re wasting a significant chunk of your marketing budget without even realizing it. And if you really want to deliver results and…
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How to Be More Effective in Working With Your Distributors

Your distributor is somewhere between an employee and a customer. In fact, research suggests that you should treat your distributors as both an employee and a customer. More importantly, the most effective supplier-distributor relationships occur when you treat your distributor as a partner. However, crossing the barrier between starting a relationship and building a true partnership requires…
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3 Tips for More Effective Contact Management

Our world is increasingly automated, and marketing is no exception. But the simple fact of automation doesn’t necessarily mean that your automation is working. Take your contacts, for example. If you haven’t done any real contact management in some time, there’s a good chance that your list is dragging you down as much as helping…
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3 Reasons Your Lead Nurturing Isn’t Working

You’ve cleaned your sales pipeline, primed your marketing team, and gotten everyone off to a running start. So…why aren’t your leads converting? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag. Your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your…
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Trends in Marketing Automation to Watch

What do you think is going to happen in marketing? We don’t have a crystal ball, but we can tell you this: it’s not your mother’s marketing. It’s smarter, adaptable, and more creative than ever. This is thanks to marketing automation and the trends that are making it better than ever. Here are three to…
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